xanga vs. myspace

This is a most telling graphic analysis from Alexa.  Ever since myspace.com caught fire with popular appeal at the end of 2004, xanga has experienced a decline in popular appeal. 

One might cry coincidence.  But even xanga knows what it's up against: Social Networking. 

myspace has a blogging tool, but social networking tools that enable you to interact with "friends" is what has kicked myspace to the top of the popularity heap, especially with so many of the younger set.  And, like it or not, it is this younger set upon which services such as xanga vitally depend for financial sustenance and growth possibilities. 

So...what is xanga's response?

They've bolstered up their hardware with more and newer servers that are performing better than ever.

They have hired more people over the last year and are in the process of hiring more right now.

They are about to . . . do what with their extra capacity and augmented work force?

If I were to guess at xanga's direction into the future and characterize it in two words, those two words would not be "cry havoc".