December 30, 2001

  • This is so pitiful, I'll let it proclaim itself:


    OAK BROOK, IL (December 20, 2001) - Just as the Olympic Games recognize outstanding athletic achievements, McDonald's new Olympic ad campaign pays tribute to a world class group of men and women who serve millions of customers every day around the globe.


    Called "World," the commercial breaks this week and showcases McDonald's World Champion Crew preparing for their moment in Olympic history. It supports a worldwide crew initiative that will send 400 gold medal crew members from nearly 50 countries to Salt Lake City.


    McDonald's will launch a second Olympic-themed ad, "Toboggan," beginning January 4th. The spot will feature four children who, while tobogganing down a hill, are magically transported into an Olympic bobsled competition. As the kids lean to take the hairpin turns and feel the excitement of speeding down the icy bobsled course, they imagine themselves crossing the finish line in a moment of triumph, illustrating the type of "magic moments" only McDonald's can provide.


    *their moment in Olympic history*


    Damn, maybe I should go to Salt Lake City merely to partake of this MickeyD epic assemblage of unsurpassable excellence!!


    The only thing more pathetic than such "magic moment" commercialism, is the tawdry design of McDonald's website itself.  Need to barf??  Go visit.

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