Don’t buy the hype: today should not be heralded as the “single, biggest shopping day” of the year. Yes, that it may be, but more notable still is that today is the “single, biggest toilet paper usage day of the year” . Expect plumbers with their snakes to be backed up on emergency calls.
I’ve mixed feelings about “Buy Nothing Day”, Nov.
But I will rally against buying the “Purple Pill”. I mean, wtf-kind of insidious, seductive message are the ‘Purple Pill People’ sending all of us, but especially our most impressionable younguns, by having mysterious commercials that only urge “Nexium—Find out if today’s Purple Pill is right for you” without ever mentioning its usage or properties? Why not just leave it up to the prospective consumer’s/junkie’s imagination: *“Nexium” –the ‘next yum’, the purple pill that solves all of your unspecified worries and problems* perhaps. As it turns out (learned only by visiting the pill’s website—where the "purple pill" becomes a cursor's tail following you around—and not through the commercials), the “Purple Pill” is merely for acid reflux. But the under-informing yet totally suborning pitch through the media leaves one, nonetheless, on the verge of an addict’s ever-more seeking wanderlust:
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